Social Media Redesign
Almacén
Client
Almacén
Category
Branding
Tools
Photoshop
Typography
Typography combines contemporary serif and sans-serif styles to communicate expertise, clarity, and refinement, ensuring strong readability across digital platforms.
Color Palette
The color palette was selected to convey sophistication and appetite, using deep, warm tones that enhance food photography while maintaining a clean and modern look.
Visual Concept
The visual direction balances elegance and warmth, using refined compositions that enhance textures, ingredients, and spatial details. Imagery focuses on authenticity and sensory appeal, creating a visual narrative that invites the audience into the Almacén experience.
Conclusion
The Almacén social media redesign successfully transforms the restaurant’s digital presence into a cohesive and premium visual experience.
Through strategic content structuring, refined visual direction, and a consistent graphic system, the project strengthens brand positioning, enhances audience engagement, and communicates the essence of Almacén as a destination for elevated culinary experiences.
Through strategic content structuring, refined visual direction, and a consistent graphic system, the project strengthens brand positioning, enhances audience engagement, and communicates the essence of Almacén as a destination for elevated culinary experiences.
Campaign Concept
The social media redesign for Almacén was developed to elevate the brand’s digital presence and align it with the excellence of its culinary experience. The objective was to position the restaurant within a premium segment, strengthening brand recognition and enabling it to compete visually and strategically with leading brands in the category.
The primary goal of the redesign was brand positioning and recognition, using social media as a platform to communicate the essence of Almacén rather than purely promotional messaging.
The primary goal of the redesign was brand positioning and recognition, using social media as a platform to communicate the essence of Almacén rather than purely promotional messaging.
