El sabor de la vida
L'artruffa
Client
L'artruffa
Category
Branding
Tools
Photoshop
Typography
Clean, elegant typefaces were chosen to communicate clarity, sophistication, and confidence. The balance between modern typography and subtle organic details reflects the fusion of tradition and innovation that defines L’artruffa.
Color Palette
The color palette was carefully selected to convey premium quality, warmth, and authenticity. Deep, rich tones evoke the intensity of chocolate and craftsmanship, while softer, neutral colors balance the composition and communicate calm, well-being, and trust.
Visual Concept
The graphic concept was designed to feel sophisticated, relaxed, and contemporary, reflecting the brand’s personality. The visuals balance elegance with warmth, avoiding excessive rigidity to maintain an approachable and informal tone.
The overall aesthetic reinforces the idea of indulgence with intention luxury that feels natural and effortless.
The overall aesthetic reinforces the idea of indulgence with intention luxury that feels natural and effortless.
Conclusion
This campaign translates L’artruffa’s essence into a consistent visual and communicational system, strengthening its digital presence and emotional connection with its audience.
Through thoughtful design decisions in color, typography, and composition, the campaign positions the brand as a symbol of conscious indulgence where quality, balance, and enjoyment coexist.
Through thoughtful design decisions in color, typography, and composition, the campaign positions the brand as a symbol of conscious indulgence where quality, balance, and enjoyment coexist.
Campaign Rationale
This campaign was created to position L’artruffa as a premium yet approachable brand within the growing market of conscious consumers. Inspired by a traditional homemade recipe, the concept focuses on the creative deconstruction of chocolate: transforming an indulgent treat into a refined, modern, and healthier experience.
The objective was to communicate a balance between tradition and innovation, highlighting quality ingredients, craftsmanship, and a lifestyle that values well being without sacrificing pleasure.
The objective was to communicate a balance between tradition and innovation, highlighting quality ingredients, craftsmanship, and a lifestyle that values well being without sacrificing pleasure.
