Sprtiz Vibes
Almacén del bife
Client
Almacén del bife
Category
Branding
Tools
Photoshop
Color Palette
Visual Concept
The color palette is built around vibrant, warm tones that evoke freshness and vitality. Bright oranges, warm yellows, and soft neutrals work together to communicate energy, warmth, and approachability. These colors enhance the refreshing nature of the drink while maintaining a strong and recognizable visual identity across all assets.
The visual direction emphasizes natural light, fresh compositions, and candid moments.
Photography and layouts feel dynamic and authentic, capturing real life situations that invite the viewer to imagine themselves within the scene.
Photography and layouts feel dynamic and authentic, capturing real life situations that invite the viewer to imagine themselves within the scene.
Conclusion
The Spritz campaign translates the brand’s spirit into a cohesive and energetic visual language that feels modern, social, and authentic.
Through a balance of color, typography, and lifestyle-driven imagery, the campaign strengthens brand presence and builds an emotional connection with its audience, positioning Spritz as a natural part of everyday enjoyment.
Through a balance of color, typography, and lifestyle-driven imagery, the campaign strengthens brand presence and builds an emotional connection with its audience, positioning Spritz as a natural part of everyday enjoyment.
Campaign Rationale
The Spritz campaign was conceived to celebrate everyday moments of enjoyment, positioning the drink as a symbol of freshness, sociability, and effortless style. The concept revolves around spontaneity and shared experiences, presenting Spritz as the perfect companion for relaxed gatherings, warm afternoons, and casual celebrations. Rather than focusing on the product alone, the campaign highlights the atmosphere and lifestyle.
